1. Keyword placement
3. Google Keyword Planner
Knowing SEO (or Search Engine Optimization) for YouTube is important because unlike other forms of social media YouTube is Search Engine!
Defined: “an informative word used in an information retrieval system to indicate the context of the content.”
Each video will use a keyword that best describes what the video is about.
Keywords will be used in your:
– The first line of description
– Thumbnail file name instead of “thumbnail #1” name it “Tips for solo travel”
– Video file name again, instead of “video” name it “Tips for solo travel”
You're giving YouTube as much context as you can!
1. Keyword placement:
When I first started YouTube I thought Tags were the same as hashtags.
Think of Tags as google searches!
So instead of typing “Travel” “vlog” “tips” you'd type “how to travel the world full time” as you tag for a full time travel video!
Title + Description
You can see in the photo below my title and the first line of my description includes the keyword:
How to pick keywords
Tubebuddy Chrome plugin: The most important thing I can recommend is signing up with TubeBuddy. TubeBuddy helps you with choosing effective Tags! For example, this is what TubeBuddy suggests for an Au Pair video:
I started with their free trial, when the trial ends they offer the lifetime Pro account at $39 instead of monthly. So get started with the free trial and be ready when the $39 offer comes through! I use Pro and it's so helpful.
It also helps you double check you've done all the things to optimize your video:
How to double check Tags with TubeBuddy!
– Upload your video, title it, upload the thumbnail and write a description.
TubeBuddy will try and recommend some tags. If TubeBuddy is way off, this means you haven’t been clear enough about the video. If TubeBuddy doesn't know, google won’t know and not enough people will see it!
3. Google Keyword Planner:
See what people are Googling about your topic
When you're thinking of a video topic, you want to do think “what would someone google to find this information”.
Google Ads Keyword Planner is a website that I use to find keywords to add to the tag box. For example when you search “solo traveler” several options will show up around solo travel, use these as your tags.
This is also a GREAT way to see what people are searching and to get video title ideas for the future!
Your sweet spot is 1k+ views a month with low/medium competition.
Captions: Videos don’t tell google what is in your video, but captions can do this for you. This gives google a lot of text to say what is in the video!
I use Rev.com every time, they are GREAT for creating captions (you can also do it manually in YouTube) but the time this saves it's worth it to me 100x over. These cost $1/min, and if you use this link to sign up you’ll get your first order up to $10 free!
What I love about rev is that you can automate it so when you upload a video Rev will see it, bill you, caption it and automatically upload and you won’t have to do a GD thing!
Captions are great for SEO but they're also great for those hard of hearing, I've had so many people thank me for doing it!
Chapter 7: Homework
1. Set up your Tubebuddy
2. Play with Google Keyword Planner to find your keywords